How to Grow Your Restaurant with Smart Marketing

A basic understanding of marketing will skyrocket the revenue from your business. It will help to attract new customers and retain the ones you already have. Here are some things that you can do to get your restaurant's name out there.

Advertise Physically

If you are operating a local restaurant, you can spread the word about your business by using menus and postcards. You can also advertise on television, radio and the local newspaper. These physical marketing techniques are still relevant in our internet-dominated world.

Send Email Newsletters Intermittently

You can send newsletters to your customers once or twice every month. You can put a data capture form on your website where potential subscribers can type in their email and sign up immediately.

These letters can contain things like coupons, buffets, special menus, and customer stories. This way, you encourage them to visit your restaurant without spamming their inbox.

Post Good Food Photos and Videos

You need to post lovely photos and videos of your restaurant's dishes on the internet every day. These visually appealing media will drive potential customers to your restaurant.

If you post daily, there is a 100% chance that you have posted one of your viewers' favourite foods. You also get to drive user engagement as users like and share your content.

Ask for Reviews and Client Testimonials

Reviews are the best way to prove that customers are happy with the service in your restaurant. To encourage your customers to leave reviews, place a QR code in a visible location where people can scan it and provide feedback. Ask for reviews from social media occasionally. You will likely get a mix of positive, neutral and negative reviews.

Thank customers who leave positive reviews and feedback, and let them know you appreciate their kind gesture. Reply to the negative comments by taking note of their concerns and putting the necessary changes in place.